The Role: As a Fractional CMO, you will partner directly with the founders to build a scalable marketing architecture from the ground up. You will focus on clarifying the brand message, optimizing capital allocation across acquisition channels, and building a foundation for sustainable inbound lead generation.
Key Responsibilities:
- Audit the current marketing stack and build a predictable demand generation framework aligned with commercial goals.
- Define corporate positioning, category messaging, and initial ideal customer profile (ICP) frameworks.
- Set clear performance targets for early marketing hires and specialized external agencies.
- Advise executive leadership on the strategic timing and budget profiles required for a permanent marketing structure.
Candidate Requirements:
- 10+ years of tech marketing experience with a proven track record as a full-time CMO or VP of Marketing within a SaaS company that scaled past £15M ARR.
- Prior experience working in an advisory or fractional capacity with early-stage, fast-moving software startups.
- Strong mix of analytical demand-generation expertise and brand positioning strategy.
Who We Are: IN2 SaaS Recruitment is a premier, dedicated talent partner specializing exclusively in the global SaaS and technology ecosystem. With deep-rooted networks spanning EMEA and North America, we connect hyper-growth scale-ups and established enterprise software vendors with transformative leadership talent. We pride ourselves on our consultative, data-driven approach, ensuring an elite match for both complex technical structures and fast-paced commercial environments.
Shazamme